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Bulk SMS Marketing

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BULK SMS MARKETING

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Bulk SMS is a process of sending an extensive number of SMS messages to a substantial group of individuals at once. In this period of mobile revolution, it is very essential to stay in touch with technology at all times. Bulk SMS are the fastest way for conveying information within groups to numerous members, just within seconds. It is utilized by media organizations, ventures, banks and consumer brands for a variety of purposes including entertainment, endeavor and mobile marketing. Bulk SMS is thought to be one of the most temperate & compelling method of marketing as compared to any other mediums.

Features of bulk SMS

Bulk SMS helps you to go beyond plain SMS writings; you can customize them by mail-merge and insert connections, web links, discount vouchers, mobile forms or surveys as required. Send your bulk SMS campaign instantly or schedule it for a later date & time.

Also, you get detailed delivery reports and click movement for all your advertising campaigns – know precisely who clicked the connection at what time, the recipient device details and area and considerably more. Measure your ROI, know your audience and tweak future campaigns.

Advantages of bulk SMS marketing

  • Bulk SMS advertising is thought to be the most conservative method of marketing
  • Almost 97% of SMS messages are opened by clients
  • According to different studies over 28% customers react to SMS messages
  • You have total control as regards targeting your clients
  • SMS messages can be sent along with different types of attachment
  • Campaigns can be planned for future date and time
  • Detailed delivery reports and click activity can be received

Types of bulk sms

Promotional

Bulk SMS which is utilized for advertising is called Promotional SMS. These are SMSes which are sent with the goal of promoting your product or service. Promotional bulk SMS is one of the very economical marketing solutions. You can make awareness about your band, product or any discount offer within a moment in a single click of a mouse.

Transactional

Bulk SMS which are sent to clients to pass on data vital for utilizing product or service are called transactional SMS. The reason behind such SMS messages is not promotional; Thus, it is to keep clients informed. Such messages can be sent to both DND & Non-DND Numbers both alongside with a 6 digit sender ID.

How to send bulk SMS

Step by step instructions to send mass SMS

Bulks SMS marketing campaigns can be executed in the following 3 ways :

  • SMS Terminal – bulk SMS can be sent by the terminal / admin panel offered by the bulk SMS provider.
  • API – the other strategy of sending bulk SMS is of incorporating the API gave by the bulk SMS organization
  • SMPP – a dedicated service wherein the messages can be sent through SMPP portal. It is a procedure of coordinating your application with the standard stage of the provider organization, by utilizing an SMPP client.